Fusian case study
Balancing Growth and Profitability
“Hear what Fusian has to say about us”
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“With Loop AI, it hasn't just been one facet of the operation. It touches on marketing, it touches on operations, and it touches on the finance side. I think that any good restaurant business needs to have their arms around all three of those departmental features and Loop AI touches all of them, which makes me feel good about the investment.”
Stephan Harman
Co-founder, Fusian
Impact
Same-Store Sales Growth
15%+
Year-over-year growth
Gross Margin Improvement
+100 bps
Basis points improvement
Incremental ROI
15.28x
Marketing spend return
Introduction
For Fusian, a 7-location sushi brand in Ohio, third-party delivery was both a growth engine and a balancing act.
Fusian has
7 locations
The leadership team knew that delivery could drive top-line sales, but each new push came with a familiar fear:
“Are we growing revenue at the expense of margins?”
The Challenge
Like many restaurant operators, Fusian found themselves in a bind:
- Growing delivery sales year over year was essential to remain competitive.
- But every uptick in sales came with pressure on gross margins.
- Without better attribution, it was nearly impossible to know which marketing dollars were actually creating incremental growth versus cannibalizing existing demand.
In other words, Fusian needed to grow delivery - but not at the cost of profitability.
The TruROI+ Solution
By partnering with Loop AI's TruROI+, Fusian gained the tools to scale sales and protect margins at the same time
- Unified Performance Visibility - Clear, consolidated reporting across all delivery platforms, eliminating the guesswork around attribution.
- Always-On Optimization - Real-time monitoring and iterative adjustments to keep sales growing while ensuring margin protection.
Instead of “push harder and hope it works”, Fusian now had a control tower for delivery marketing - a way to grow smarter, not just faster.
Results & Impact
The payoff was significant:
- 15%+ Y-o-Y growth in same-store sales.
- 100 bps improvement in gross margins - small on paper, but compounded across locations, it translates into real profitability.
- 3.24% net margin lift including COGS, proving that revenue growth came hand-in-hand with stronger bottom-line performance.
- 15.28x incremental ROI - which means every $1 of marketing spend generated over $15 in new sales.
Fusian achieved what many restaurant operators struggle to find: profitable growth in delivery.
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